80 years ago this month, a piece of equipment exploded at a chocolate factory in Breinigsville, Pennsylvania – sending three tons of chocolate flooding into the streets. To minimize losses, the factory manager ordered that the chocolate be shoveled up, re-melted and strained. After straining, workers were surprised to find themselves with 3.2 tons of chocolate, meaning 400 pounds of other stuff remained.
To disguise the remaining dirt and detriment, two tons of crisped rice was mixed into the chocolate vats. The chocolate rice concoction was sold in 8 oz. bars at regular prices and, since an ounce of rice is much cheaper than an ounce of chocolate, the factory was able to double that month’s projected profits. The chocolate was a hit with consumers and the Crunch bar was born.