by John Hill on 11/16/2017
A new study published by the Kleinfeld Institute at McKinsey University found that millennials take the number one spot as the nation’s most hated generation.
In a first of its kind study, researchers at the institute took an in-depth look at research that’s been conducted on millennials over the past ten years. 517 studies and surveys were analyzed and the findings were conclusive: millennials evoke more hostile feelings than any other generation alive.
This graph depicts the aggregate national outlook on each living generation*. Outlook is determined by study results, respondent surveys, and feelings elicited by study results. National outlook is depicted as a percentage based on a number of determinants resulting in either “more negative”, “neutral”, or “more positive” outcomes.
* A living generation is defined as making up 3% or more of the nation’s total population.
Every single generation viewed millennials more negatively when compared to others – including millennials themselves. Unsurprisingly, millennials were most disliked by older generations. 98% of the Silent Generation and the Greatest Generation had a mostly negative view of millennials. Baby boomers viewed them slightly better, with 85% finding them mostly negative.
Shockingly, 68% of millennials viewed their own generation in a mostly negative way, while Generation Z was the most tolerant. Only 55% of Gen Z’ers view the millennial generation as mostly negative. Researches believe this may due to their shared views on pop culture and the use of social media.
Generation Z and Gen Alpha were viewed most positively in the nation with favorability ratings of more than 80%. Researchers speculate this may be due in part to the fact that a large portion of these generations are still children – many not yet born.
“When you compile all of the research that’s been compiled on this generation, it becomes pretty clear,” said Dr. Fitz, President of the Kleinfeld Institute. “Favorability seems to drop in the middle generations. There’s a lot of blame to go around, but most of it falls on the millennials.”
Dr. Fitz is right. You need only open a magazine or do a quick Google search to see all of the problems blamed on the millennial generation. From issues with authority and an aversion to hard work to their irresponsible spending habits, millennials are throwing the economy into chaos.
“They aren’t buying homes. They aren’t buying diamonds. The effects are being felt. These are industries that have been around for a long long time and now jobs are being lost. What are they spending on instead? Foreign vacations, music festivals, and avocado toasts,” said Paul Bremmer, Director of Policy at the National Center for Economic Vitality (NCEV). The NCEV isn’t alone in concluding that millennial lifestyle choices are to blame for a lot of economic downturn.
“This is the neediest generation. When they were kids they needed their own rooms and their own cell phones. They needed video games and computer games. Not to mention they have a lot more dietary restrictions and allergies than previous generations. Parents were under a lot of financial pressure to meet these demands and I think, ultimately, this generation is to blame for the collapse of the housing market and the start of the Great Recession,” says Dorothy Wingham, Senior Policy Analyst of the Economic Foundation for American Workers.
“Now, to make matters worse, they aren’t having kids of their own. They’re too busy meeting their own needs. That really is going to lead to the same kind of workforce shortage [in the U.S.] and economic collapse we’re seeing in parts of Europe and Asia today,” Wingham added.
While the results of the Kleinfeld study point to a dire future, Dr. Fitz is optimistic that trends will improve. “Look, things aren’t going to change overnight but they’ll change. The way this generation is living, they can’t go on forever. Eventually they’ll need to retire and they’ll start to realize what’s important. We think they’ll get with the program once they realize there’s no participation trophy for ‘life’.”
The Kleinfeld Institute plans to launch an intensive four week summer program aimed at equipping millennials with the behavior and attitudes necessary for a successful career in a soul-sucking corporate office environment.
The seminar, “Summer of Success: The Foundation for Making It”, is designed to quash the desire for work-life balance and life experiences millennials possess that’s seemingly lacking in older generations. The program will also feature a panel extolling the virtues of department stores and the convenience of one-stop shopping. We, personally, can’t wait.